Компанія: Gameloft
Контактна особа: Bohdana Melnychuk
Місто (регіон): Львів

Основна інформація:

You will be responsible for:

Product marketing:
- Identify the game’s target audience, positioning, values, and selling points
- Create brand identity: title, packaging, and «story telling» around game’s scenario and characters
- Manage the marketing deliverables: keep up to date a reliable planning, create the marketing deliverables with the marketing artists, and make sure the marketing assets are top notch quality
- Conduct market researches, competition benchmarks, polls and consumer studies and deliver relevant analysis according to identified problematic
- Follow the game development stages and make recommendations to improve user experience, engagement, socialization and retention
- Coordinate game’s approval with copyrights owner (Universal, Sony Pictures, Ubisoft, Marvel, etc.)

Global launch plan:
- Define the marketing strategy to create brand awareness and generate traffic and installations including but not limited to: press relations, promotion and partnership programs, social marketing actions, traffic acquisition recommendations, etc.
- Coordinate implementation with local marketing & PR teams, Key Account Managers, Game Monetization & User Acquisition Manager, and partners
- Constantly support our sales teams in any way with pitch docs for app stores merchandising, develop specific sales tools
- Create game’s promotional tools, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other needed assets for special marketing initiatives
- Analyze marketing campaign results and report it to game’s team, top management, and licensor

Game Evolution:
- Coordinate community management and customer care activities and develop messaging and set specific game customer care policy when needed
- Measure and analyze game users' feedback, behavior, and market’s acceptance. Share results & recommendations with game’s production team and top management
- Prioritize bugs fixes and user experience improvements, following up on the game updates schedule with production team and monetization manager
- Manage a marketing calendar based on game’s updates and promotions, and oversee related announcements, merchandising, and community management

Desired Skills & Experience:
- 3+ years in consumer marketing, ideally in online entertainment or social products
- Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment as a whole
- Strong analytical skills with a meticulous mind
- Creative spirit capable of creating innovative marketing programs that are result oriented
- Strong leadership skills
- Talented communicator with an excellent grasp of the English language
- Ability to work with a wide range of profiles (business, game design, analysts, etc.)

To apply, you should send us the following documents:

Контакти:

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