Компанія: Gameloft
Контактна особа: Bohdana Melnychuk
Місто (регіон): Львів

Основна інформація:

You will be responsible for:

Product marketing:
- Identify the game’s target audience,
positioning, values, and selling points
- Create brand identity: title, packaging, and
«story telling» around game’s scenario and
characters
- Manage the marketing deliverables: keep
up to date a reliable planning, create the
marketing deliverables with the marketing
artists, and make sure the marketing assets are
top notch quality
- Conduct market researches, competition
benchmarks, polls and consumer studies and
deliver relevant analysis according
to identified problematic
- Follow the game development stages and make
recommendations to improve user experience,
engagement, socialization and retention
- Coordinate game’s approval with copyrights
owner (Universal, Sony Pictures, Ubisoft,
Marvel, etc.)

Global launch plan:
- Define the marketing strategy to create brand
awareness and generate traffic and
installations including but not limited to:
press relations, promotion and partnership
programs, social marketing actions, traffic
acquisition recommendations, etc.
- Coordinate implementation with local
marketing & PR teams, Key Account
Managers, Game Monetization & User
Acquisition Manager, and partners
- Constantly support our sales teams in any way
with pitch docs for app stores merchandising,
develop specific sales tools
- Create game’s promotional tools, including
videos, web assets, screenshots, store
descriptions and visuals, PR tools and all
other needed assets for special marketing
initiatives
- Analyze marketing campaign results and report
it to game’s team, top management, and licensor

Game Evolution:
- Coordinate community management and customer
care activities and develop messaging and set
specific game customer care policy when needed
- Measure and analyze game users' feedback,
behavior, and market’s acceptance. Share
results & recommendations with game’s
production team and top management
- Prioritize bugs fixes and user experience
improvements, following up on the game updates
schedule with production team and monetization
manager
- Manage a marketing calendar based on game’s
updates and promotions, and oversee related
announcements, merchandising, and community
management

Desired Skills & Experience:
- 3+ years in consumer marketing, ideally
in online entertainment or social products
- Knowledge and passion for video games from
hardcore gamers titles to casual social games,
and entertainment as a whole
- Strong analytical skills with a meticulous
mind
- Creative spirit capable of creating
innovative marketing programs that are result
oriented
- Strong leadership skills
- Talented communicator with an excellent grasp
of the English language
- Ability to work with a wide range of profiles
(business, game design, analysts, etc.)

To apply, you should send us the following
documents:

Контакти:

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